Genecov Orthodontics

Meet the Staff

    Kathy Hatfield, Practice Manager

     I am originally from California but got to Texas as fast as I could! With 20 years experience managing medical and dental offices, I am thrilled to be a part of Dr. Genecov's team. Our practice is about more than orthodontics, it's about creating a foundation of confidence that comes from having a great smile.


Nancy Knubowitz, RDA

 I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1991. I enjoy getting to know all of our patients and their families. We get to see them on a regular basis so we can follow their progress in life as well as the progress of their orthodontic treatment. I love Dr. Genecov's enthusiasm for orthodontics and his true sincerity to his patients. You will always find our office full of smiles, laughter and fun!


I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1997. I love getting to know the families and seeing the smiles of patients transform them as they grow into wonderful young adults with beautiful smiles. Our staff gets along like family and it shows in how we relate to one another and our patients. We all enjoy working on the same team!


 Amii Schwartz

    I am the Treatment Coordinator and have been with Genecov Orthodontics since 2011. I have a Bachelor's degree in recreation management, something that I am able to apply to my position.  The best part of my job is meeting the patients at their initial visit and forming relationships with their families. I have three boys, very involved in sports in the Frisco School District. I enjoy interior decorating and scrap booking.


Ashley Moran

Ashley Moran

   I am the Front Office Coordinator and joined the Genecov team in 2014.  The best part of my job is meeting families from all over the country and helping them coordinate their appointments.  In my spare time,  I enjoy cooking and working out.






Jeffrey S. Genecov

Dallas Office:
5410 Alpha Rd
Dallas TX 75240
(972) 387-9770

Plano Office:
5926 W Parker Rd Suite 300
Plano TX 75093
(972) 378-6998

  • Smile for a Lifetime Video
  • Schedule an Appointment at either our Dallas or Plano, TX orthodontic office
  • Office Events
  • Before & After orthodontic treatment
  • Testimonials
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