Genecov Orthodontics

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Meet the Staff

           Kathy Hatfield, RDA

     I am originally from California but got to Texas as fast as I could! With 20 years experience managing medical and dental offices, I am thrilled to be a part of Dr. Genecov's team. Our practice is about more than orthodontics, it's about creating a foundation of confidence that comes from having a great smile.


Nancy Knubowitz, RDA

 I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1991. I enjoy getting to know all of our patients and their families. We get to see them on a regular basis so we can follow their progress in life as well as the progress of their orthodontic treatment. I love Dr. Genecov's enthusiasm for orthodontics and his true sincerity to his patients. You will always find our office full of smiles, laughter and fun!


I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1997. I love getting to know the families and seeing the smiles of patients transform them as they grow into wonderful young adults with beautiful smiles. Our staff gets along like family and it shows in how we relate to one another and our patients. We all enjoy working on the same team!



    I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1999. I love getting to know all of our patients throughout their treatment. It is fun to find out what their interests and hobbies are and know about the things they have going on in their lives. It's amazing how much a beautiful smile can improve someone's confidence.


 Amii Schwartz

    I am the Treatment Coordinator and have been with Genecov Orthodontics since 2011. I have a Bachelor's degree in recreation management, something that I am able to apply to my position.  The best part of my job is meeting the patients at their initial visit and forming relationships with their families. I have three boys, very involved in sports in the Frisco School District. I enjoy interior decorating and scrap booking.


Mary Lilienstern

   I am the front Office Coordinator and joined the Genecov team in 2013. With a background in finance, I help families realize their dream of a healthy smile by helping them navigate the sometimes complex world of medical and dental billing. I'm also known to mix a little humor in our busy day, so if you hear laughing..... it was probably me!


                                             Lisa Jarvis, RDA

    I am a Registered Dental Assistant and joined the practice in 2013. The patients at Genecov Orthodontics become like family! Since Dr. Genecov specializes in children with cleft palate and various syndromes, we get to meet patients from the time they are infants until they finish with traditional braces at 16. Being an RDA with Dr. Genecov has been such a rewarding experience.


Jeffrey S. Genecov

Dallas Office:
5410 Alpha Rd
Dallas TX 75240
(972) 387-9770

Plano Office:
5926 W Parker Rd Suite 300
Plano TX 75093
(972) 378-6998

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