Genecov Orthodontics

Meet the Staff

    Kathy Hatfield, Practice Manager

     I am originally from California but got to Texas as fast as I could! With 20 years experience managing medical and dental offices, I am thrilled to be a part of Dr. Genecov's team. Our practice is about more than orthodontics, it's about creating a foundation of confidence that comes from having a great smile.


Nancy Knubowitz, RDA

 I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1991. I enjoy getting to know all of our patients and their families. We get to see them on a regular basis so we can follow their progress in life as well as the progress of their orthodontic treatment. I love Dr. Genecov's enthusiasm for orthodontics and his true sincerity to his patients. You will always find our office full of smiles, laughter and fun!

                                              Inga Dickenson, RDA

I am a Registered Dental Assistant and have been with Genecov Orthodontics since 1997. I love getting to know the families and seeing the smiles of patients transform them as they grow into wonderful young adults with beautiful smiles. Our staff gets along like family and it shows in how we relate to one another and our patients. We all enjoy working on the same team!



Amii Schwartz

    I am the Treatment Coordinator and have been with Genecov Orthodontics since 2011. I have a Bachelor's degree in recreation management, something that I am able to apply to my position.  The best part of my job is meeting the patients at their initial visit and forming relationships with their families. I have three boys, very involved in sports in the Frisco School District. I enjoy interior decorating and scrap booking.



Tracie Shafer

Tracie Shafer Scheduling Coordinator

   I am the Front Office Coordinator and joined the Genecov team in 2014.  The best part of my job is meeting families from all over the country and helping them coordinate their appointments. I relocated to the Dallas area from Michigan with my boyfriend and two dogs early in 2014, although we miss our families, we all love Texas!



                                                                       Vickie Melendez, RDA

 I am a registered dental assistant and joined Genecov Orthodontics in 2012. Our patients and their parents feel like family to me. I enjoy working with the younger children in our practice to help them feel safe, comfortable and happy to be with us! I have four beautiful children, three girls and one very sweet boy. My oldest daughter is one of our patients too!


                                                                 Laura Hess, RDA

Laura Hess RDA

 I am the Marketing Coordinator/Registered Dental Assistant for Dr. Genecov since 2015.  I am a RDA that has worked in Orthodontics for 6 years.  I love seeing the transformation not only on the outside, but on the inside of our patients as we help give them confidence as well as a great smile.  I am a Native Texan that has had the opportunity to roam about the U.S. for a bit.   I enjoy a good concert and time with my dog, Chloe, my friends and family.  My favorite place to be is next to the ocean.


Hannah Ostoja, Medical Billing Specialist

  I started with Genecov Orthodontics in 2014 as an intern and quickly became full-time, assisting the office with their medical billing needs. I enjoy the many museums and music concerts offered in Dallas. In my spare time, I am an artist myself 








Jeffrey S. Genecov

Dallas Office:
5410 Alpha Rd
Dallas TX 75240
(972) 387-9770

Plano Office:
5926 W Parker Rd Suite 300
Plano TX 75093
(972) 378-6998

  • Smile for a Lifetime Video
  • Schedule an Appointment at either our Dallas or Plano, TX orthodontic office
  • Office Events
  • Before & After orthodontic treatment
  • Testimonials
  • Treatment Reminders
  • Stock photo of a girl