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Dallas Office
5410 Alpha Road
Dallas, TX 75240
T: 972.387.9770/866.387.9770
F: 972.387.0551

Plano Office
5926 W Parker Road, Ste. 300
Plano, TX 75093
T: 972.378.6998
F: 972.378.6961


  • Dr. Edward Genecov and Dr. Jeffrey Genecov are certified by the American Board of Orthodontists, and have more than 75 years of cumulative orthodontic experience.
  • Our doctors will personally attend to your needs at every visit until we achieve your best possible smile.
  • We offer several options in orthodontic care for our adult and older teen patients, including clear ceramic braces, removable invisible aligners (such as Invisalign circle R and Orthoclear) and Lingual Care (braces behind the teeth).
  • Patients may choose from silver or clear braces at the beginning of treatment, with an assortment of colorful elastic ties available
    upon request.
  • We never want finances to stand in the way of your beautiful smile. We offer flexible payment options, including a “no down payment” option, and we will assist you in any way possible in completing insurance forms and paperwork.
  • If you have an after-hours emergency, our doctors can be reached through our voicemail system.
  • Patients receive telephone and e-mail appointment reminders and have access to their account status via the Internet.
  • Our office invests in technology to make your experience easier and more fun.