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Dallas Office
5410 Alpha Road
Dallas, TX 75240
T: 972.387.9770/866.387.9770
F: 972.387.0551

Plano Office
5926 W Parker Road, Ste. 300
Plano, TX 75093
T: 972.378.6998
F: 972.378.6961

Forest Office
5211 Forest Lane, Suite 127
Dallas, TX 75244
T: 972-233-4439
F: 972-233-4081

We know you have many choices for your orthodontic care, and we want to welcome you to Genecov Orthodontics. Our commitment to you, our patients, is to provide the very best in orthodontic treatment in a caring, comfortable environment.

That commitment is reflected in the education, devotion and tenured experience of our doctors. They have more than 75 years of combined experience and are among the 20 percent of orthodontists to earn their certification from the American Board of Orthodontics. Our practice is also the only one in Dallas to boast two members of the esteemed teaching department at Baylor College of Dentistry, where both doctors serve on the Department of Graduate Orthodontics teaching faculty.

Genecov Orthodontics was established in Dallas in 1960 by Dr. Edward R. Genecov. In keeping with their vision of a family related practice, Dr. Jeffrey S. Genecov joined his father at Genecov Orthodontics in 1987, and also established a second practice in Plano in 1991.

The Possibilities of Orthodontic Care

The science of orthodontics is rapidly advancing, and treatment is easier for the patient than it has ever been in the past. At Genecov Orthodontics, we use state-of-the-art technologies to provide the most efficient and comfortable braces, “memory” wires and X-ray techniques to reduce your exposure.

For patients who may have postponed getting braces for cosmetic reasons, we also offer clear removable aligners (such as Invisalign® or OrthoClearTM), clear ceramic brackets and invisible braces that are applied behind the teeth.

While we pride ourselves on helping our patients achieve beautiful and healthy smiles, that’s only part of what we do here at Genecov Orthodontics. Our doctors are also well known for their orthodontic contribution of the correction of congenital facial deformities. Using our expertise in the reconstructive surgical correction of craniofacial patients with cleft lip, cleft palate and other genetic facial deformities, we help prepare patients for various surgeries necessary to create facial balance, better function and improved lifestyle and self-esteem.

By committing to orthodontic treatment, you are entering into a long-term and special relationship with your orthodontist and his entire staff. We will always keep you abreast of how your treatment is proceeding, as we’ve found that technical skills and good communication go hand-in-hand to create the best possible result.

Edward R. Genecov, DDS, FICD, FACD
Jeffrey S. Genecov, DDS, MSD, FICD, FACD